We are now more than a decade into the digital age, yet print marketing is more important than ever. It supplements your digital marketing and gives customers a tangible resource to remember your business by. That’s why you need to stay up-to-date on the latest print marketing trends, like these:

4 Best Print Marketing Trends to Try

  1. Brochures and flyers

Brochures and flyers are two of the best ways to give clients brand information with an artistic twist. They let you include images, promote events or deals, and provide product details. That makes them a great way to educate clients on who you are or what you do—without breaking the bank.

  1. Custom binders

Whether you need a sales presentation, a marketing kit, or just a more organized office space, custom 3-ring binders like these will help you connect with clients. Your design can feature your brand colors and logo—or you can go all out with photos that show off your brand’s products, people, or processes. Some binders even come with custom die-cut pockets for smaller print materials, letting you make a multi-media marketing kit.

  1. Promotional products

Most companies give out cheap, cheesy promo items that end up in the trash. But if you’re creative and willing to invest, you can offer cool promo items clients love. The key is to know what your clients like—and what they’ll use. That could be a coffee cup, a t-shirt, or even a handy item for their office like an ink pen, stapler, or letter opener.

  1. Branded correspondence

Businesses often send out paper correspondence like postcards, newsletters, and important updates—not to mention any terms of use, warranties, or instructions that come with your products or services. You can turn these necessary items into marketing tools when you add elements like brand logos and colors.

These tried and true print materials are sure to help you market your business and connect with clients—but they aren’t the only options out there. Let us know your favorite print marketing techniques in the comments.


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