When you are setting up your personal website, it surely is a good idea and perfect for money-strapped entrepreneurs. Design is something that is very much important for your growing business, and most of the times you or any other website owner may neglect it. So, having your business online will get visitors and they will judge it by the layout, style and design. Of course, every business needs customers, but if you have just stepped into the market, why would they trust you when there are big brands? But, you can still capture them within a few seconds with a good impression of your website.
Even a minor detail can make a huge change, but they should be evaluated with care and also fixed in order to build up trust among your customers. When your customers/visitors are satisfied with your website you’ll generate revenue. Well, still there are many common mistakes that website owners make. Here are 10 Common Web Design Mistakes That Need to Avoid.
1) Improper Use of Template
This is one of the biggest and top mistakes that most of the newbies make. Template may not be condoned for large businesses, but for small or the bootstrapped startups they are necessary. So, if you have chosen a theme, you should consider hiring a designer in order to customize it properly. Moreover, the template should be responsive and multi-purpose.
Websites that have pre-built template have a weak visual connection between the logo and the website. The logo should have colors that aren’t repeated on the website, and even the font should be unique.
2) Using a Default Bootstrap Look
It is another big mistake of using a default bootstrap layout for your business. Because you aren’t fooling by using Open Sans, and it can be hard to differentiate between the website using a similar design. This factor can affect the trust of your brand.
A great Giveaway that the website is built with a Bootstrap is Font Awesome. It has been trendy because of the exhaustive library of many icons that demand a consistent visual language. You can use it for your benefits as compared to other complex interfaces.
The benefits of your applications can be made better with different icon sets that display the core selling points or the idea.
Fonts do play an important role, and you are a non-designer may not realize it. They either make or break the design, and are simple but effective and appealing letters. Most of the home made web designs have a little contrast between the title of the website and the body font. Simply by altering the font size wouldn’t make any difference. You should use bold font for the headline and also give it priority than the rest of the text.
4) Using a Dark Background
The background color of your website is one of the largest parts of website and should be carefully picked.
As a general rule, converting the background of the entire website to black won’t be a good option. White color can be safe, but most of the designers prefer light gray. However, you shouldn’t make the gray color more dark as it will make the text difficult to read.
5) Multiple Equal Calls to Action
If you have pages, then each page should have only 1 call to action, else your visitor might get confused and may not click on the call to action button. They may take more than usual to make their decision. Possibly the user may leave your website.
Try eliminating multiple calls to action buttons so that visitor isn’t confused and can easily make his decision. Try using graphical call to action, rather than text.
6) Alignment and Spacing Problems
You should leave enough of space, but not much around the elements on your website. This makes it easier for the visitor to navigate. Moreover, the layout also appears professional and neat. Grouping or stuffing up thing together would leave a bad impression. So, make a group of elements, and then leave a reasonable white space around those groups.
7) Unprofessional Copy
I know it is difficult to write, but ensure that your point is being conveyed. This gets more crucial when you are trying to sell something and your copy needs to be professional and easier to understand. Double check everything and then make it live.
Some websites have hilarious copies that are stuck because of the placeholder text from prototype stages of its design.
8) Readability Issues
Your copy won’t convert if it has readability issues. Even tiny details can be detrimental as to how the text is read and would also affect the company’s image.
You have to be very careful for minor and major readability issues. Too little contrast between the text and background color can affect your brand. This might not seem to be crucial, but some people may find it difficult to read and possibly exit or bounce from your website because it has an unprofessional touch. For the instance, just consider if Facebook would have readability issues.
Brand should be consistent, but if you turn up whether it is a social media platform or an offline business, your visitor or customer must be able to recognize your brand.
However, your website should also be consistent in it. If there are legacy ul style that overwriting the body font and logo colors are the same as repeated on your website, and the shade are also similar enough, then you should consider organizing the CSS files and also deleting unnecessary codes to get rid of inconsistency.
10) Off-Trend Design
We all have bid the SKEUMORPHISM and almost every website is using this gradient and the shadows for heavy web design that appear outdated. You can easily get away with some cool 3D effects and it can be a good choice exploring the creative options that are inside flat design guidelines.
Now you are aware of the 10 common mistakes, you should consider flushing them from your website and boosting its appearance, trust and quality.